Contentstack, the Composable Digital Experience Platform (DXP) leader powered by the top Enterprise Headless CMS, has introduced its new Visual Builder capabilities.
Announced at ContentCon Europe 2024, this feature empowers marketers to build, preview, and manage content within a headless environment with unprecedented ease and speed. With Visual Builder, users can now visualize their work across composable content from various vendors, integrate generative AI for authoring, and preview future iterations of their digital properties.
As organizations increasingly adopt headless CMS technology, the ability to visualize content creation has become essential. Previously, content creation in headless systems often happened on the back end, making the process more complex and prone to errors. Contentstack’s Visual Builder addresses these challenges by offering real-time visualization, enabling users to see their content as they create it, significantly reducing production times and improving precision.
A Complete Solution for Marketers and Developers
This new capability enhances both marketing and development workflows. Developers and designers can use drag-and-drop functionality to create components and layouts while maintaining critical design guardrails. This ensures flexibility for content creators while preserving brand consistency.
These features empower teams to deliver personalized digital experiences at scale, faster than ever. Contentstack continues to lead innovation in the headless CMS space with Visual Builder, combining flexibility, speed, and control for seamless content creation.
Key Features of Visual Builder
Drag & Drop Blocks
A user-friendly interface enables users to insert and rearrange pre-built content blocks, allowing fast and customizable builds without compromising design standards.
Live Editing
Update text, images, or other elements directly on the page with an intuitive interface that eliminates the risk of breaking content or deviating from the brand’s look and feel.
Timeline
Visualize the chronological development of content by navigating past and future versions. Compare different versions side-by-side for easier review and planning before updates go live.
Audience Preview
Leverage audience impersonation to see how content will appear to different audience segments, offering insights into personalization and customer behavior.
Permissions & Governance
Role-based permissions ensure that only authorized users can make edits, providing a secure way to manage content creation and updates within the platform.
Contentstack’s Visual Builder complements other advanced features in the platform, such as:
- Contentstack Personalize: Integrated segmentation and testing engines within the CMS streamline personalized content creation.
- Contentstack Brand Kit: Ensures that AI-generated content remains on-brand, overcoming the limitations of generic AI solutions.
- Contentstack Automate: Simplifies the operationalizing and repetition of large volumes of personalized content at scale.
Together, these features strengthen Contentstack’s position as the go-to solution for creating modern, personalized digital experiences.
Industry Recognition
Contentstack’s commitment to innovation and excellence has not gone unnoticed. In the Forrester Wave™: Digital Experience Platforms (DXP) Q4 2023 report, Contentstack was recognized as a Strong Performer, receiving a 5 out of 5 score for its architecture, vision, and roadmap. This recognition highlights Contentstack’s focus on delivering best-in-class solutions that empower brands to stay ahead in an ever-evolving digital landscape.
