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As we approach the end of 2025, the Sitecore MVP nomination season has officially opened once again (November 1–30, 2025) for the 2026 MVP awards. As part of the tradition, I’m using this moment to reflect on my contributions to the Sitecore community since the previous nomination round in November 2024.

This year marked my first year at uxbee, and as a 16x Sitecore MVP, it has been a joyful, inspiring, and truly remarkable Sitecore year. Below is a complete overview of the work I’ve done to support, strengthen, and contribute to the Sitecore ecosystem over the past 12 months.

Community Contributions & Activities

December 2024

March 2025

April 2025

May 2025

June 2025

September 2025

  • Sep 19 — Participated in Sitecore Marketplace SDK meetups with the Sitecore product team, supporting product feedback and community alignment.

November 2025

Sitecore MVP Lunch Meetups Attended

  • March 19, 2025
  • April 16, 2025
  • May 21, 2025
  • June 18, 2025
  • July 16, 2025
  • August 20, 2025
  • November 19, 2025

These meetups remain a meaningful place to collaborate with fellow MVPs, exchange ideas, and connect with Sitecore leadership & product teams.

SUGCON Europe 2025 - Robbert Hock - Synchronizing Sitecore XM Cloud with Azure DevOps CI-CD

Presentations

This year I presented at SUGCON Europe 2025 in Antwerp, Belgium on Synchronizing Sitecore XM Cloud with Azure DevOps, a fast-paced 15-minute lightning talk where I shared how we at uxbee tackled a very real challenge: keeping lower Sitecore XM Cloud environments in sync with production.

Sitecore Open-Source Contributions

Open source remains one of the most impactful ways to support the Sitecore community. This year I contributed code as well as continued maintaining several well-known projects.

New Contribution

Sitecore AI Meme Generator (Hackerspace App)
https://github.com/rhockUxbee/marketplace-hackerspace-meme-generator

Created during the Sitecore Symposium 2025 Hackerspace in Orlando, this repository contains the source code for the AI-powered meme generator app I built as part of the innovation challenge.

Sitecore Symposium 2025 Hackerspace

My Goals for 2026

With the announcement of SitecoreAI at Sitecore Symposium 2025, I’m gearing up for 2026 to be my year of AI. Over the past five months, in my evolving role as AI Solutions Architect at uxbee, I’ve been diving deep into AI frameworks, models, tools, and architectures.

In 2026, my focus will shift to putting all that exploration into action—figuring out how we can truly leverage AI within the Sitecore ecosystem. I’m especially excited about extending SitecoreAI with custom agents, experimenting with Agentic Studio, and creating AI-focused Marketplace apps built natively for the SitecoreAI platform.

The future for the Sitecore community is incredibly exciting, and there’s so much ahead to explore.

To everyone submitting their MVP applications: I wish you the best of luck in being selected for this prestigious recognition.

Here’s to an amazing 2026—full of innovation, growth, and plenty of Sitecore-ing!
Good luck with your Sitecore MVP nominations!

Robbert